Online Shoppers in Sub-Saharan Africa Still Don't Trust E-Commerce Sites Despite Adoption of Black Friday

… in 5 African countries; Kenya, Uganda, Nigeria, South Africa and … ; lack of trust, shipping costs, unsupported payment … received the item.
Logistics & customer satisfaction
… in Kenya, Uganda, South Africa, Ghana and Nigeria.
Copyright CIO East Africa. …
Online Shoppers in Sub-Saharan Africa Still Don’t Trust E-Commerce Sites Despite Adoption of Black Friday