Why S’poreans are willingly paying thousands to be “uncomfortable” on holiday—& who’s cashing in

… expanded into East Africa, including Kenya and Uganda, and more recently … directly with locals also streamlines logistics, from visas and border crossings … travel experiences.
Jambo Journeys in Kenya./ Image Credit: Jambo Journeys …
Why S’poreans are willingly paying thousands to be “uncomfortable” on holiday—& who’s cashing in