Rural Kenya drives 60pc of online purchases as e-commerce expands, Jumia report shows

… the counties.
The Jumia Kenya report, E-commerce in … opportunity,” Goel said. “Rural Kenya has become the driving force … and continued investment in local logistics hubs, Jumia projects rural … positioning the segment among Kenya’s fastest-growing digital …
Rural Kenya drives 60pc of online purchases as e-commerce expands, Jumia report shows