Logistics Stability Is Not a Feature; It’s a Survival Strategy: Softlink Global CEO on the Hidden Costs of Complexity


As trade volatility rises, Softlink Global’s CEO, Amit Maheshwari, calls for operational discipline over costly complexity in freight technology.

LOS ANGELES, CA, UNITED STATES, February 16, 2026 /⁨EINPresswire.com⁩/ — As global trade enters a …
Logistics Stability Is Not a Feature; It’s a Survival Strategy: Softlink Global CEO on the Hidden Costs of Complexity