Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028

Refreshes user interface and boosts personalisation on ASR mobile app to enhance ease of use Expands booking capabilities of GenAI-powered chatbot on discoversasr.com to make online direct bookings more seamless Develops predictive AI travel recommendation …
Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028